So over the next couple of months AOL is doing its level best to get rid of the social networking albatross that is Bebo.
Beyond the obvious “but they only bought it in 2008″, and “it used to be really popular, aren’t teens fickle?”, there’s one pretty distressing impact of this. And it’s not unique to Bebo.
For those young people who’ve grown up using the site over the last five years, what happens to all their messages, photos and conversations when Bebo shuts? These are their memories, built up with their friends, over half a decade. Will the site stay online for people to log in, browse, but no longer update? Unlikely. Or just vanish from the net forever? Likely.
A lot of people have already started backing up, because they know that AOL won’t care how much time they’ve invested in their site. Sure social networks are a business trying to be as profitable as possible, but most people (esp teens) who use them don’t see them like this. It’s just where their mates and photos are.
And then, one day, they’re not.