http://www.internetworld.co.uk/Keynote-presentations/Ziv_Internetworld_290407.pdf

A presentation given at Internet World 2007.

http://www.shufflebrain.com/etech06.htm

A presentation Amy Jo Kim gave at eTech 06, exploring ways game mechanics can be brought into functional software – to spice things up!

Mentioned by Michael Acton Smith, in his talk on ‘the future of social gaming’ at Internet World 2008.